HempMy Pet
A pet parent should reach the right bottle without reading the whole catalog. The shop, the cart, the tracking, and the shipping are the live store at hempmypet.com.
- Problem
- The catalog made a buyer compare every bottle before they could order.
- Role
- Usability, cart, tracking, and shipping
- Built
- The live Shopify store, from the shop path through checkout
- Tracking
- Product view, add to cart, and the start of checkout
- Result
- Shipped. Live at hempmypet.com.
Case study
HempMy Pet sells full-spectrum hemp for dogs, cats, and horses. A buyer who arrives with one pet and one problem should not have to compare every bottle. The store has to show a path, hold the order, record that path, and answer shipping before payment.
The shop is three ways in. By pet: dogs, cats, and horses. By goal: calming, hip and joint, and everyday wellness. By formula: hemp seed oil, coconut oil, olive oil, and treats. The research and the serving question sit on the page a careful buyer is already reading.
The cart
Add to cart opens the drawer on the same page. The line, the price, and what other buyers add with it stay in view. Checkout is the next step, not a hunt back through the catalog.
Tracking
The shop path is the measurement. A product view, an add to cart, and the start of checkout are a sequence. A visit that only browses is not the same event as an order.
Shipping
The order leaves a Colorado farm. Shipping is settled in checkout, with the rate visible before payment, so the cart total is the total.
The store is live at hempmypet.com.