Artillery Creative Brand Mark
Shipped
Logos
Designed a bold agency identity that merges creativity and precision—a pencil-as-artillery-shell mark built for digital, print, and apparel.
- Problem
- An agency mark had to read as craft and precision.
- Role
- Brand design
- Built
- Mark, wordmark, and color system
- Tracking
- Not a conversion page
- Result
- Shipped for digital, print, and apparel
Case study
Role: Brand identity design
Client: Artillery Creative
The challenge
A creative agency needed a mark that felt energetic and intentional—memorable enough to own the “impact” metaphor without losing professionalism across business and digital touchpoints.
What I did
- Merged pencil and artillery-shell metaphors into a single symbol: creativity that lands with precision.
- Built a high-contrast yellow/black system for confidence and modern edge, with monochrome fallbacks.
- Designed a condensed custom wordmark for authority and strong lockup performance.
- Prepared versatile assets for digital platforms, cards, signage, and apparel.
Outcome
A brand mark that communicates creative force with intention—distinctive, scalable, and ready for multi-channel use.
Skills demonstrated: Conceptual identity, logo craft, color systems, typography, multi-surface brand application.